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or why paint stains are more fun
Show young homeowners that Benjamin Moore's paint may ostensibly be boring but it's also the quickest drying paint on the market.
Paint is not very exciting. It is best known as something you watch when you’re absolutely bored. For these ads, I took some of the negative aspects of painting, namely that it’s boring, time-consuming and expensive, threw them up in headlines and then repositioned them as positive aspects through body copy.