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    We created a microsite and developed a custom interactive HTML5 video player to house Celebrity Betmatch, a unique platform where users could ess… Read More
    We created a microsite and developed a custom interactive HTML5 video player to house Celebrity Betmatch, a unique platform where users could essentially bet on celebrities in a series of interactive challenges using desktop, tablet and mobile devices. Read Less
    Published:
A project I directed and edited for BET.co.za in collaboration with Made Agency and Iconic Agency. This campaign won at the Loeries 2016 and Bookmarks 2017 South African advertising awards. 


We created a microsite and developed a custom interactive HTML5 video player to house Celebrity Betmatch, a unique platform where users could essentially bet on celebrities in a series of interactive challenges using desktop, tablet and mobile devices. With an increase of 34% on bets placed over the campaign period, and driving BET.co.za’s highest grossing month ever, it worked.