Signage for the recently revamped Eastland shopping centre in Melbourne, Australia. Spaceagency was appointed by QIC to rethink the role of Signage and Wayfinding in retail environments. I joined the project at later stages, when the physical designs of the signs had already been approved and were being prototyped, to define the graphic language and layouts for all sign faces. Comprehensive design guidelines and specifications were developed for all interior, car park and back-of-house signage.