We have designed this film as a journey through time, at the heart of the El Primero movement.
A journey that will allow to appreciate the detail and the aesthetics of the movements, the components, as well as their evolutions.
The scenery is composed of two large scenes, each designed to reveal a Zenith movement. Over the decors, materials, light and rhythm evolve, from "classic" to modern.
We go through each era, following the evolution of parts and components.
We go through each era, following the evolution of parts and components.
The 1969 scene, is made of smoked glass, and brass. When we reach 2017, the glass is tinted with bluish reflections and carbon components appear. The typograhic elements float above the glass.
The rhythm accelerates, the parts come to life and form the mechanism.
Client: Zenith
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Joanna Brunet
Producers : Henri Hayon, Raphael Garrigues
Art Direction: Raphael Garrigues, Henri Hayon, Simon Ravet
3D Artists : Bruno Jean, Gilles Simoné, Julien Crochet, Ladislas Lepoutre
Animation : Henri Hayon, Simon Ravet, Julien Crochet
Compositing : Simon Ravet, Gilles Simoné, Julien Crochet, Ladislas Lepoutre
Editing & Color Grading : Simon Ravet
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Joanna Brunet
Producers : Henri Hayon, Raphael Garrigues
Art Direction: Raphael Garrigues, Henri Hayon, Simon Ravet
3D Artists : Bruno Jean, Gilles Simoné, Julien Crochet, Ladislas Lepoutre
Animation : Henri Hayon, Simon Ravet, Julien Crochet
Compositing : Simon Ravet, Gilles Simoné, Julien Crochet, Ladislas Lepoutre
Editing & Color Grading : Simon Ravet
