Halloween is the season for confectionary brands to stake their claim in the Philippines.
Tic Tac wanted to jump on the bandwagon and strengthen their brand positioning in this market.

Since Filipinos love expressing themselves, they love dressing up for Halloween. So we asked ourselves, wouldn’t it be fun if they could dress Tic Tac up as well?

Introducing Halloween Design Your Pack, an online campaign where Filipinos dressed our iconic packs in scary costumes. Users log onto our custom site and go through a three step journey of dressing our packs up in ghoulish outfits.