ZOOPLA'S REBRAND AND RELAUNCH
ROLE
Design and Research
Design and Research
PROJECT
Zoopla is A property website and app. During my time at Albion Advertising Agency, we embarked on a pitch for the Zoopla account.
Zoopla is A property website and app. During my time at Albion Advertising Agency, we embarked on a pitch for the Zoopla account.
CHALLENGE
Competing with industry leaders like Rightmove, Zoopla sought a rebrand and a fresh site launch, complete with outdoor posters for London’s transport network.
SOLUTION
Our teams solution was to propose a “Smart” Zoopla – a platform that empowered users with intelligent ways to search for their dream homes. By providing added knowledge, we aimed to engage our target audience. The resulting adverts combined fun, wit, and smart information and illustrations, emphasising better ways to explore properties. Albion secured the pitch and delivered a compelling final creative output.
