Authentic
You can not be more classic than Authentic, as its name suggests. Since the founding of the company in 1966, the Authentic have been an emblematic model of Vans and the preferred choice of skaters and surfers.
Era
The Era were the first skate shoes, designed in 1976 with the collaboration of Dogtown skateboarding legend Tony Alva and Stacey Peralta. It has the same defined lines as the Authentic ones, but it has a quilted collar and a very robust construction to protect the foot and to cushion the impact.
Slip-On
The relaxed and comfortable style of the Slip-Ons have been an emblem of skate and surf culture since its debut in 1977. Everywhere, from music festivals to films, Slip-On with black-and-white checkered prints is identified Immediately as the hallmark of Vans and even were the headwear of Jeff Spicoli.
Old Skool
The Old Skool appeared on stage in 1978 and were the first slippers to wear the now iconic Slidestripe. This emblem of Vans creativity is a creation of the company's founder, Paul Van Doren, and was originally named Jazz Stripe.
Sk8-Hi
The Sk8-Hi were launched a little after the Old Skool in 1978 and was the second model to wear the Slidestripe. His style and padding above the ankle meant a breakthrough in skate shoes. Since the decade since its inception, the Sk8-Hi has become a versatile footwear and a persistent symbol and a persistent symbol of street culture.
Identity
Authenticity, even rebellion, is part of the identity of this brand. This firm has also been interested in sports, in art, so part of its marketing strategy organizes events where street art and skateboarding combine, two elements that combine in the urban.
History
The history of Vans dates back to 1966 in California, when businessman Steve Van Doren decided to start with this brand that will surely make history. It was a month of March when the first Vans Classic model was released, whose original name was style number 44, which had a great success in the market, and in 2009 became the best selling product of the American company.
In the present, the models of Vans tennis, in particular, are inspirational and even the canvas of some artists who have designed colorful works on them. But in addition to that the brand itself has reinvented itself constantly but without detaching itself from the bases of the classic model. A clear example of the above is that the firm started with its Half-Cab model in only three combinations; At this moment there are like 50 different styles spread all over the world.
Spanish Infographic
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