Google Mobile Arcade
Google Mobile Arcade is an experience created by R/GA and Google to help
companies C-level executives see how a bad mobile experience can impact their business.
4 physical experiments were created to show in a metaphorical way, bad experiences that users face when they are shopping online. I could be part of this incredible project, creating the animations, from user interfaces animations to icons animations .
The project was a success and was even awarded an FWA of the Day for installation, a bronze for craft-Cyber in Wave Festival and was shortlisted for digital Craft in Cannes festival.
The Experience Machine
A Rube goldberg machine that sent CEOs to different paths based on their sites UXs.
The worse is the experience, the more difficult is the route.
The Search Challenge
A game that compares finding a product to a puzzle game. The more difficult it is to find a product on your site more ghosts will appear.
The Loading Time Machine
Imagine that the bike is your site, and your client is the rider. The heavier your site, the hard will be to move the gear.
The Final destination
Imagine that your client is a boat. And the purchase journey is the sea. Now, for a client to get to the end of journey, obstacles must be conquered.
