Under Armour:
Generation NeXt
During my final year at Loyola University Maryland, I was required to take a capstone class as an Advertising major. In this course, we created our own advertising agency named ADvergreen, and were responsible for pitching a youth gear and apparel campaign to Under Armour. They gave us an RFP, and we had the semester to create a plans book and presentation. I was appointed the Creative Director position and was in charge of all video advertisements. My duties were to create and oversee all print ads and copy, as well as to create one 1:30 and 30 second video advertisements. The following images and copy are pages from our plans book that I had a major roll in creating and editing.
For our Capstone Class, we created our own agency to pitch a youth campaign to Under Armour. I was appointed to the Creative Director position, as well as heading all video advertisements.
Here are the two YouTube links for the video ads!
http://www.youtube.com/watch?v=7O7teaX
http://www.youtube.com/watch?v=xLRLvCu
