We create the brand identity of Ananké, an organization that offers free psychotherapy to vulnerable populations.
The organization was created due to its founders' concerns for the lack of standards that guarantee the quality of psychotherapeutic treatment in Mexico (at that time, the pertinent legislation did not exist). There were no public policies or programs supported by the State, which made these services accessible to the entire population. Coincidentally, the people who most need the services where the least likely to find them or be able to pay for them. For this reason, Ananké aims to offer free psychotherapy to these populations. Its objectives are to collect data in every intervention they make, to be able to provide information to NGOs dedicated to lobbying, or establish links with decision makers, and thus contribute to the creation of public policy and government programs, in support of equitable access to psychic welfare services.