A redesign of Burger Jones' menu. Burger Jones is a classic burger and fries restaurant located in Minneapolis. The restaurant has the casual feel of a diner with modern twists in the menu. The goal of this project was to further modernize the menu and reflect Burger Jones' commitment to high quality all-American cuisine.
The B is a versatile design element. Using the B shape instead of the typical square or circle gives the restaurant and bar something extra special by serving as a two-in-one coaster. Share-able coasters enhance the cozy, welcoming dining experience.