L.A.M.P. Brand Design Summary Document
A simple presentation of the band L.A.M.P.'s redesigned brand presentation.
A sample application of the brand guidelines.
The Brief: Working from a collection of previous promotional materials design a consistent representation of the L.A.M.P. brand for use in future marketing materials.
Challenges: The biggest challenge with this project was deciding what aspects of previous marketing material should be preserved and which should be let go. Once core visual themes were established, a suitable collection of fonts was needed to both represent the bands non-traditional music style and provide consistent legibility.
