Telling Science Stories with Slides
”Oratory is the power to talk people out of their sober and natural opinions” - Joseph ChatfieldStanding before an audience of their peers, presenters can bore them to death with bulleted text slides — or worse confuse them with poor visuals and animation gimmicks. There’s an art and science to delivering a story that captivates and resonates with an audience:
What they hear: the narrative
What they see: the visual
What they understand: the message
Case Study: Biomarkers in Parkinson’s Disease
How do you tell a roomful of scientists that years of research and billions of dollars in failed drug trials are likely caused by their own bias? This sobering conclusion comes from the results of the Parkinson's Progression Markers Initiative study. We helped the principal investigator craft a visual storyline that illustrated the problems in current accepted "truths" and helped convince the meeting attendees to rethink their long-held beliefs.
Outcome: "Your slides made a gigantic difference. The presentation swayed the predominantly “yes” in the pre-debate vote to the “no” after the presentations. The first person that came up to the microphone after the session said something along the lines of “your presentation alone more than justified my trip to this meeting.” I am still relishing the victory, about which you were big part, and certainly confessed that my “secret” was having had excellent support from you. ☺"
Select slides before and after, show our work in visual storytelling: