Matt called. Because Midlothian Bible Church desperately needed a fresh brand, a clear message, and a new website to capture their desire to serve their community. First, we created a more modern, clean brand and implemented it in some new print collateral. Second, we crafted a message aimed at serving their audience. We decluttered and removed any ‘churchy’ language. Then we refocused the message so it would speak to their audience. Instead of ‘bragging’ all about MBC, we sought to show their audience what life looks like following Jesus together. Lastly, we simplified the design and structure of the site so visitors could easily discover how MBC could serve them.