English\French. Settler\Indigenous. Eastern\Western. Cool\Chaud. Wayward Arts magazine’s first issue of 2017 explores how the two solitudes of “cool” and “chaud” have helped define the country—for better, and sometimes for the worse.

The first in a series of six to mark the country’s sesquicentennial, this issue was tasked with using the letter “C” (each issue throughout the year will use one of the remaining letters that spell C-A-N-A-D-A) as a point of departure.

In Cool\Chaud, we surveyed the last 15 decades of Canadian culture(s) and scoured through archives to show how the country has changed since its infancy in 1867, blending essays, archival photos, maps and more into a pastiche of Canadiana.



Cool\Chaud
2017
Art direction and design

Client:
Wayward Arts

Agency: 
Goods & Services Branding