Mattia Michini's profile

Australian Brewing Company

Mattia Michini
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Brand design for a new brewing company & tap room based in Australia.

Its target market are blue collar workers who live nearby so I decided to focus on an industrial look & feel, but I kept the design modern and young for when the brand will be available in other big cities for a more commercial public.

I based the label design on the Australian aboriginal magic, with the 5 more common magic abilities: the love magic, the healing ability, the sight (of people’s dreams and thoughts), the rain making and the walking on fire.

For each of this magic abilities I designed a symbol, used in the correspondent label but also on shirts, posters etc as a branding asset.

The owner of the brewing company decided to follow a different style for the branding: the following images are just concept designs not related to the actual brand’s identity.

You can see the full project on http://mattiamichini.com/project/australian-brewing-company/ too!
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
beer Packaging Beer Packaging beer label branding beverage Food logo beverage identity
Australian Brewing Company
Published:
Mattia Michini's profile

Owner

Mattia Michini's profile
Teramo, Italy

Australian Brewing Company

Branding & Graphic Design for a new industrial brewing company & tap room based in Australia.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives