This was a collaborative project with Fitch, Singapore and the Design Communication  students of Lasalle College of the Arts. We were to come up with a solution to attract a larger amount of people to visit the malls of the shopping heaven of Singapore, Orchard Road. With a rise in a variety of malls in almost every part of Singapore and the convenience of Online Shopping people have reduced visiting the malls on Orchard Road. This is a detailed explanation of the project and the solution.