This is the kind of thing a graphic designer with degrees in sport management and geography does. The Western Athletic Conference once was a proud football giant killer, but conference realignment has forced the WAC to retreat and become refuge for mismatched colleges trying to land on their feet.
I say go on the offensive and build off what you have. Currently they have 8 schools in 8 states, none of which are where the conference offices are located. I propose making sure your teams are as western as possible, all acting as a travel partner for an existing school, making weekend trips easier on all involved. Cut the fat(Chicago State), and expand smartly. Ideally two current D1 schools(Denver and UN-Omaha), and two notable D2 schools(UC-San Diego, and Simon Fraser in Burnaby, BC).
My goals are to build a presence, engage with the students, make things accessible, centralize business, and most importantly build a cohesive brand over all schools, sports, and applications.
I moved the HQ to Phoenix, a larger area than Denver with all the facilities to host any conference tournament you could ever imagine.
Also one last thing from me, I rebranded Simon Fraser University, you will see why below.