HMS16 is a new creative agency that launched in May this year and I created their logo, branding and website. There were a number of concepts for the design, involving ships and water as you can see in the below rough workings. The client liked them, but we decided it would be best to keep the logo more simple, with the type hinting towards the kind of type you would see on the side of a ship. The website was created using Squarespace so the client could amend it easily after the initial launch.