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Dubravy
Campaign for a new residential complex being build in Bratislava.
Campaign for a new residential complex being build in Bratislava.
In Slovakia, especially in the capital Bratislava, there was a mass new residential construction in 2017. Thousands of new homes are built every year, but mostly new buildings lack space, greenery, nature, playgrounds for kids, etc. Exactly like in the lyrics of old well-known czecho-slovak song - "And what about kids? Do they have a place to play?". We have put these words into our campaign refering that everyone has enough space for own hobbies in Dubravy. Men, women and children.
key visuals
Translation:
And what about kids? Do they have a place to play?
Playground for kids right under your windows.
And what about kids? Do they have a place to play?
Playground for kids right under your windows.
Translation:
And what about men? Do they have a place to play?
Playground 300 m2 right under your Windows.
And what about men? Do they have a place to play?
Playground 300 m2 right under your Windows.
Translation:
And what about women? Do they have a place to play?
Community gardens right under your Windows.
And what about women? Do they have a place to play?
Community gardens right under your Windows.
making of
CREDITS:
Agency: Effectivity POWERED BY PUBLICIS
Creative Director: Peter Rajčák
Art Director: Štefan Hellvis Klučka (me)
Copywriter: Soňa Podstupková
Photographer: Šymon Kliman
Agency: Effectivity POWERED BY PUBLICIS
Creative Director: Peter Rajčák
Art Director: Štefan Hellvis Klučka (me)
Copywriter: Soňa Podstupková
Photographer: Šymon Kliman
