Product description
Wonka’s meal gum, it’s our last launching. It’s a gum that incorporates three complete dishes of a delicious meal in its flavour. The consumer will have the chance to eat and get all the vitamins and nutrients that are necessary per meal in a single chewing gum. It’s not an ordinary gum, it’s a 3-in-one gum! And it also feeds you!
Goal
Make Wonka's new chewing-gum popular by highlighting it's unique characteristics.
Target
For busy people that don't have time to stave off its hunger.
Concept
A whole day meal in just one gum.
Result
Teaser campaing to make people interested in Wonka’s new product by showing the concept with the claim: "Gum for all, three for meal!"
The teaser campaign is composed of 3 graphics with a different word in each one representing the different courses the gum offers (1 Appetizer , 1 Dish and 1 Dessert).
The final piece is an addition of these three graphics that reveals what the new product is and the claim associated to it (1 gum! “Gum for all, three for meal!”).
