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    Vivo is a project that seeks to open a space towards renewal and interest in the Venezuelan handicrafts and tourism. The image has as a starting … Read More
    Vivo is a project that seeks to open a space towards renewal and interest in the Venezuelan handicrafts and tourism. The image has as a starting point its living name that evidence the existence of life forms in native cultures, inspiring through the pieces of discovering new places and incorporating their essence within the day to day basis. For that we proposed that the concept of the brand will focus on the geometric and typographical, letting the aesthetic experience were directly linked to the objects and the visual language encourage interest in knowing the origin and history behind its development so that it charged a new functional and cultural significance within the home. Read Less
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Vivo
Vivo is a project that seeks to open a space towards renewal and interest in the Venezuelan handicrafts and tourism. The image has as a starting point its living name that evidence the existence of life forms in native cultures, inspiring through the pieces of discovering new places and incorporating their essence within the day to day basis. For that we proposed that the concept of the brand will focus on the geometric and typographical, letting the aesthetic experience were directly linked to the objects and the visual language encourage interest in knowing the origin and history behind its development so that it charged a new functional and cultural significance within the home.








Vivo es un proyecto que busca abrir un espacio hacia la renovación y el interés por la artesanía Venezolana y el turismo, la imagen desarrollada tienen como punto de partida su nombre Vivo que evidencia la existencia de las formas de vida en las culturas nativas, inspirando a través de las piezas la necesidad de descubrir estos lugares e incorporando su esencia dentro de lo cotidiano. Para eso propusimos que el concepto de la marca se enfocara en  lo geométrico y tipográfico dejando que la experiencia estética estuviese directamente ligada a los objetos y el lenguaje visual animara el interés por conocer el origen e historia detrás de su elaboración  para que así cobraran un nuevo significado funcional y cultural dentro del hogar.