CHOOSE THE SERVICE OF THE FUTURE!
Integrated campaign
Goal:
To strengthen the positions of AlfaStrahovanie in the field of progress and innovation with a new advertizing campaign.
Idea:
To use a hot newsbreak of autumn 2016 – election in Russia and the USA – and to offer the brand audience to vote for the future, but not for the political candidates.
Solution:
The national promo during which people could choose the corresponding innovational service of the insurance company and vote for a hero who is an ambassador of this service, and have a chance to win a car of the future - Tesla 3.
A promo site with ambusadors for each of the services was developed.
Link to the project: future.alfastrah.ru
Developed within Deluxe interactive agency project
