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Dytect - Corporate identity
Dytect combines state of the art electronics with superior product design to produce the smallest Optical Smoke Detector with a 10 year battery. After significant investment building, renovating or redecorating your home, there is no better way to complement your design and protect your family than with the aesthetically pleasing Dytect range.
Color style
C O L O R
Dytect had to have a safe and secure feel that’s why I used three blue accents. I also used a complementary to highlight important elements in the designs.
Typography style experiment
T y p o g r a P H Y
The font in the logo of Dytect had to have a: strong, clear and clean look. This in contrast white a elegant font style to set the hierarchy. Above you see some experiments with typography.
Logo experiment
L O G O
In the logo I use a shield to represent out the safety Dytect. In addition to safety it also had to represent the aspect of technique. I did this through the use of diverse layers in the logo design. Above you see some experiments with the logo.
Final logo
F i n a l   r e s u l t
Here Above shows you the final result.
Photography style
p h o t o g r a p h y
The style of photography has to communicate a safe house. On the photography is a light blue filter applied to strength the feeling of a safe house.
Dytect - Corporate identity
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Dytect - Corporate identity

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36
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Published: