CURLING BARCELONA
That's the thing, in Barcelona it never snows. But on the 8th March 2010, during one day, some hours, it did. Imagine all the people freaking out, playing with the snow in the beach, leaving their offices to take pictures in the street. At 3pmthere was a facebook group with 13.000 fans saying: "I lived the snow in Barcelona on 8/3/2010". The challenge: make another group with the double of fans. "But we need some content! What can we do?
Due to the fact that Barcelona had just been proclaimed candidate for the Winter Olympic Games 2022, we decided to play some sports....with a hoover, a broom and a skate...
That's the thing, in Barcelona it never snows. But on the 8th March 2010, during one day, some hours, it did. Imagine all the people freaking out, playing with the snow in the beach, leaving their offices to take pictures in the street. At 3pmthere was a facebook group with 13.000 fans saying: "I lived the snow in Barcelona on 8/3/2010". The challenge: make another group with the double of fans. "But we need some content! What can we do?
Due to the fact that Barcelona had just been proclaimed candidate for the Winter Olympic Games 2022, we decided to play some sports....with a hoover, a broom and a skate...
The result: More than 250.000 visits on YouTube within the first 48 hours, reaching till 335.000 that week. The rumor that it was a viral campaign created by the council to support the Olympic Games candidature and the massive visits made us appear on the main Spanish media and abroad.
