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About

About

The first medically diagnosable advertising created for Defence Force Recruiting, Australia.
Published:
Original Images
Here's the idea and how it all works.
(Download the free augmented reality App here)
Mobile Medic - Defence Force Recruiting
Agency: GPY&R
Creative Director: Ben Coulson
Art Director: Jake Barrows
Copywriter: Matt Lawson
Design & Creative Retouching: Marcus Byrne