Pull out silent killers.
This project is a non-traditional advertising campaign for Colgate Total Dental Floss that aims to establish the product as a necessity among the Filipino market when it comes to personal oral hygiene through using a multimediaapproach that emphasizes and makes them aware of the health risks involved inpoor personal oral hygiene.
This study is intended for Colgate Total Dental Floss’ target market to recognizeits benefits and importance. It focuses on the marketing, advertising, and thepromotions aspect of the product. The response of the target market, Class AB,Upper C and broad C consumers from ages 18-25 from the National Capital Region will be discussed in the survey data analysis of the research.
The analysis of the current position of Colgate Total Dental Floss in thePhilippine market will be of great significance to the oral health industry forthis will serve as a sample case analysis of a company which introduces a product line that is still beginning to penetrate the consciousness of the Filipinos. This study will give valuable information in relation to helping classify which consumers in particular should they focus targeting at and communicating to. This study would also emphasize the importance of the industry to the Filipino people.
This study is intended for Colgate Total Dental Floss’ target market to recognizeits benefits and importance. It focuses on the marketing, advertising, and thepromotions aspect of the product. The response of the target market, Class AB,Upper C and broad C consumers from ages 18-25 from the National Capital Region will be discussed in the survey data analysis of the research.
The analysis of the current position of Colgate Total Dental Floss in thePhilippine market will be of great significance to the oral health industry forthis will serve as a sample case analysis of a company which introduces a product line that is still beginning to penetrate the consciousness of the Filipinos. This study will give valuable information in relation to helping classify which consumers in particular should they focus targeting at and communicating to. This study would also emphasize the importance of the industry to the Filipino people.
A mini zip line attraction that is 50ft high and 100 meters long will beconstructed at the Bonifacio High Street. Target Consumers are to pay 250 pesos which is inclusive of a one-way zip line ride, 50m long Colgate Dental Floss and picture.
A black light party will take place at Seventh High Club, one of Bonifacio Global City’s hot spots for the night life. This will encourage the target market tomingle confidently with others having their teeth highlighted because of theblack lighted environment.
The event ticket will be made of a glow stick bracelet which is attached with a floss-shaped ticket. At the back of the ticket is the QR code for the Plaque Detector Smartphone Application.
The event ticket will be made of a glow stick bracelet which is attached with a floss-shaped ticket. At the back of the ticket is the QR code for the Plaque Detector Smartphone Application.
The LED box has a built-in sensor wherein the advertisement is activated when thereis no one within a certain distance from the box. The light box has a mirror glass screen which enables the market to use the mirror to check their reflection.
Plaque Detector is a smartphone application that can be downloaded from the official website of Colgate Total Dental Floss (www.colgatetotalfloss.com.ph)
It detects plaque build-up in between the teeth. This application will not givethe exact same results as what an intraoral camera can provide.
It detects plaque build-up in between the teeth. This application will not givethe exact same results as what an intraoral camera can provide.
Brand bugs which are also known as crawlers are those moving graphics that pop-up onthe television screens while watching shows on-air.
The concept of the ad is about detecting silent killers in the mouth which are said to be plaque build-up. The advertisement is telling the target audience to use Colgate Total Dental Floss in order to live a longer life.
At the back of the flap are the instructions for proper flossing and the download instructions for the plaque detector smartphone application.
