'Extended Now' is an exploration into our interaction with 'time' in the post-industrial society.
Linguist George Lakeoff pointed out in his book Women, Fire & Dangerous things, we like to talk about time as though it were money - a thing that can be spent, saved, earned or wasted - but this is all merely a conceit of language. The message was to break the notion of time as something we have power over and to make acknowledge its untamable continuity and passage.
The chosen audience were the people who barter with time the most; the middle-class technologically adept patience-lacking gen Y with well-to-do 9 to 5 office jobs.
The media chosen for the efficient delivery of the message came out from the most uncanny metaphor to our interactions with time in the smartphone world : scrolling.
The first medium chosen was a flip desk calendar, for someone's work, with an interactive scrolling mechanism, that yields interesting interactions with 'date, day and month', and breaks our perceptions of them at the same time.
The second medium chosen was a mock toilet paper roll, for someone's work, which again plays on the idea of scrolling and waiting.
The third medium was a snapchat story. The thing about snapchat stories, if you aren't familiar with them (good for you, by the way), is that they vanish in 24 hours and each graphic lasts for no more than 10 seconds on someone's screen. The medium imparts a poetic narrative, which manipulates the speed of the interaction by playing on the patience of the viewer.