Sales of breakfast cereals have been falling due to changing eating habits, a general lack of trust in some ‘health’ claims and the backlash against sugar content. Enter Good Grain. As one of the healthiest cereals you can buy, it’s the perfect saviour for the breakfast category.
We embarked on a study of consumer trends, followed by a collaborative brand workshop to establish Good Grain’s positioning, mission and values. We then developed the strapline ‘Good Grain, Good You’, and created an identity with a challenger brand feel that radiates on front of pack against a vibrant colour palette.
Sumptuous serving suggestions are shown on front of pack, including fresh yoghurt, fruit and other delicious ingredients and ‘combs’, with a call-out linking to further ‘grainspiration’ on back of pack under the title ‘5 days, 5 ways’. Encouraging personalisation is just the start of what’s set to take of on Instagram and other social channels.