FitMalaysia Rebranding
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About FitMalaysia
FitMalaysia is an initiative directed by Ministry of Youth and Sports Malaysia (KBS) to facilitate community participation in a variety of sports and fitness activities. One of its main aim is to make the process painless, fast and fun for all Malaysians, so that the country can gradually evolve into a true sporting nation.
Task
The old brand is in danger of looking like just another typical government initiative. So for 2017 the client have decided to counter that problem by adapting a more fresh and contemporary treatment.
Solution
The goal from the start was to run away from the blandly corporate brand look and create a new variable persona with attitude, style and modernity.
With that in mind, the new identity adapted a more energetic and bold look. Along with the dramatic use of energetic photography, bolder colour palette and the use of dynamic motion lines; the new variable identity come together to give the brand greater flexibility across all platforms.
Brand Ingredients
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Typeface
Photography
Colour
Brand Formula
Brand Applications
WireKL
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Client: Ministry of Youth and Sports Malaysia (KBS)
Creative / Art Direction: M. Iqbal Hamid
Graphic Designer: Raymond Tang & Soong Chee Keen
Project Manager / Client Servicing: Feroz Mohammed Ilyaz
Graphic Designer: Raymond Tang & Soong Chee Keen
Project Manager / Client Servicing: Feroz Mohammed Ilyaz
