MakeFive is a content community based on lists. In it, members can create their “top five” (or ten, or thousand for that matter) on any topic, and then share these lists with others. Interesting and popular lists are featured prominently on the homepage.

The community is shaped by a few key categories, ranging from Sports to Technology and Entertainment. Topics can be of pretty much any nature, with particularly popular ones being on subjects such as television, movies, and music.

Members can connect with friends, collect points, and interact with others in the community. They can also organize their selections for future reference and see how they rank against other MakeFive users.

The most active MakeFive citizens win weekly prizes, ranging from t-shirts to iPods and cash, for their efforts. The garments may be the most agreeable of the selection, however, given the bragging rights associated with them.

Collateral and identity documents, and the website, all employ the same MakeFive pink to represent the youthful spirit that users bring to the site. As strange as it may sound, making lists is fun, and that’s part of the visual story being told here.

Part of the MakeFive experience comes down to play, and a good sense of humor. This sensibility finds itself manifested in system messages, blog posts, advertisements, and a (perhaps disproportionate) amount of pixel-art themed imagery.

The MakeFive development blog is a light-hearted bulletin board. On it, stories about the project, users, and recent updates, are all shared in a highly informal fashion. (Sometimes this results in cats causing apocalypse-like conditions.)