NextEv Eve Experience Film
In order to present the philosophy of NextEv to the public, William Li, one of the founders and the chairman of NextEv decided to produce an unprecedented concept car film.
BITONE accepted this project, and the film produced by us was played on the global launch event of the concept car, NextEv Eve.
We adopted the combination of real-shooting and CGI to present its design philosophy of “your second living space”, which allows users to fully enjoy their trip.
For the real-shooting part, we hired the well-known Australian director Chris Reed. Bright and beautiful shots were created with his perfect control of the character, lighting and camera movement.
For the product part, BITONE has successfully created precise texture of the vehicle and presented its functions in a delicate way by CG technology – even in the situation of no real car existing.
The film was highly praised by the top management of NextEv, and we are proud for receiving thank-you note from our client. The launch event of NextEv was covered by many famous international media including America Today, CNET, Forbes, Mashable, The Verge, etc., and has made a big splash.
