This global enterprise in the hospitality industry is expert in making people feel at home — even in airports. 

The key is authenticity. This work makes that clear.

It’s a great American company with a great American story. We wanted to leverage that story. And elevate it. 

Tying in the company logo made the clients extra happy.

The client was launching a new brand of hardware for thrifty female homemakers. 

We created the campaign that introduced America to Allison.

Expanding rapidly, this regional bank needed to make new friends while ensuring the old still felt valued. 

In both cases, it’s about nurturing relationships.

All the medical device companies we looked at were saying the same thing. We suggested that our client say some different things — and trade in some of the “saying” for some “listening,” too.

The research said families touched by hemophilia wanted and needed to have confidence in something.

We promised to make them comfortable — and won the pitch in the process.

The next time we worked on a pitch for a hemophilia product, the challenge was to make older patients feel valued in a world typically focused on children.

We won again.

The creative director said, “Heart failure is tragic. Natrecor is heroic.” 

We answered with dramatic work that conjured dignity and hope.

While planning the launch of the first vaccine against cancer, we asked ourselves, “Who should be the face of HPV?”

The answer was “no one,” and “everyone.”

The client asked, “How can we make our sales aid stand out in this crowded category?”

We came up with just the ticket — then came home with the MM&M Award for Best Professional Sales Aid of the Year.

The data suggested that almost everyone should have the benefit of this new vaccine.

We said, “Let’s go with ‘everyone’.”

The creative director said, “I’d like to see something quick and simple.”

Later he said, “I’d like to see more concepts like this one.”

The account leads said, “We pretty much just do PowerPoint presentations.” So we said, “Then you’re going to see some kick-ass PowerPoint presentations.”

The client team said, “We want to highlight all our great data.” 

We said, “Okay, but how about we start by highlighting you?”

NHF’s annual meeting is a carnival. Pfizer’s rules on promotions make it tough to compete with the light shows and circus acts. But Pfizer can’t be matched in one area: Its long record of listening well. 

While the competition focused on making noise, we provided a place where people could be heard.

Rarely is anything so interesting as what appears on a backlit screen. 

Bright colors! Animation! Bells and whistles! 

Pharmaceuticals and therapeutics never looked so good.