Dark Fire Promotion
· Program created buzz surrounding the launch of the Gibson Darkfire guitar
· Created a viral marketing solution for Gibson
· Website allowed users to customize an e-card that featured 12 different bodies by adding celebrity headshots, or by uploading their own photos
· Users were able to share their custom videos via email or to their social pages
· Sourced, licensed, and edited songs from seven different artists
· Produced a video shoot to create the live action
· Over 100,000 videoswere generated in the first few days of the launch
· Users spent an average of 3.5 minutes on the site, and nearly 40% of all users created a unique video
http://darkfireecard.gibson.com/
