Floris van Bommel enjoys unmatched name recognition in The Netherlands and Belgium when it comes to men's shoes, and has recently started making ladies happy as well. And since brand experience and sales go hand in hand, Floris van Bommel wanted its online boutique to offer rich media content on all devices. And that could easily be adapted to other countries in order to match the brand's ambitions.
READY, SET, GO!
16 weeks is quite a short duration for such a project. The compact strategy orientation for the new platform was a perfect blend of fashion, heritage and quality.
JUST LIKE IN SHOPS
A significant difference with many other e-commerce sites is the use of shopper insights from the bricks and mortar. Just like in a real-life shop, attention is focused on style first, before checking the price tags; these only appear via mouse-over. Going from category to shopping basket and back is made much smoother thanks to the quick view feature.
THE ONLY WAY IS UP
The development led to intensive collaboration between Floris and Emakina. Clearly defined MVPs, fierce sprints and delivery just before the deadline - within budget, naturally. Thanks to this platform, which attracted customers before communication even started, Floris van Bommel can have full confidence in the future of his brand.
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