Wix & The Yankees — #1 Fan
We wanted to honor the Yankees fan who has always been there - through the highs and lows. We created a contest giving followers of this team a chance to show why they were the #1 fan. We chose ot focus on simplicity, and used the most iconic Yankees’ symbol - the cap - to reenact memorable moments in Yankee history. We documented these moments and created a montage that evoked emotion, and brought fans’ feeling to the surface.
