As one of my readers you are probably already sure about how video content is responsible of most of the engagement nowadays. I advice you to check some global traffic and Facebook Live statistics in case of being interesting in learning more about the huge impact that streaming and video platforms have today.
In fact, Youtube has become the second most used search engine worldwide!
One of the most important updates of Facebook on last years has been the interesting and free live streaming tool. Whether if you want to promote something or just impact and engage your audience, live streaming is definitely a tool that can help you.
You can even schedule your sessions and remind your followers about them, or interacting with them straight during the Streaming!
Here we give you some structure steps and info to get familiar with Facebook Live:
Decide whether to surprise or promote
With the ability to schedule Facebook Lives, companies can alert their users of an upcoming live up to seven days prior. Facebook will even notify users right before the event!
Decide how you are going to evaluate the results
Live streaming is relatively new, which means that everyone is still trying to find the best way to evaluate the results.
Create content that allows you to speak directly with your audience
People are always on the look for fun and entertaining content to look at and share with their networks; therefore, it’s important to create compelling content that they can relate to.
Interact with your audience
Similar to Twitter, Facebook Live is all about generating a conversation and getting your audience to stick with you. When planning your content, consider giving the audience a reason to participate, either by asking their opinions, asking them to vote or to guess something, or rewarding the winners at the end.
Get the timing right
Similar to news jacking, timing your Facebook Live is crucial. In order to grab a global audience, you need to consider not only the news cycle, celebrations or special dates and events but also the different time zones.
Don’t be scared to test!
