Role: Brand Strategist, Design Director
For Poki, an online gaming platform currently serving 30M+ monthly active users, I worked extensively with the two founders and the rest of the young team to rethink and clearly articulate their brand, their business and their beliefs. Together, we arrived at the idea of positioning Poki as 'an online playground for kids of all ages' – The Platform for Play.
During a 3-week work retreat in Thailand
(our own version of Stefan Sagmeister's sabbatical), I worked with the complete internal team to formulate a shared vision, mission and other essentials, and turned this into a concise motivational brand brief. From thereon, the rapidly growing team can align around a strong brand essence, and start thinking and talking about Poki in a consistent way – a requirement before pushing forward and grow the brand internationally.