This was a real agency brief given to by Asastu while I was attending a 6 weeks portfolio course organised by The Institute of Advertising Singapore(IAS) to improve my book.
The objective of this campaign is to have more adults enrolled with Yamaha Music School.
So the big idea of this campaign was, "You can never be too old to learn music again".
Most of us probably were given a musical toy as a young child and probably love it when we were just toddlers. So the concept tries to play on this nostalgic feeling and to make them rekindle the feeling of playing music all over again and as the copy says, "Pick up where you left off" as you have done it before.