Client: NBC Universal
We took on the challenge to promote a Fast and Furious Movie Marathon (in time for the premiere of Fast and Furious 8) for #NBCUniversal's DIVA in the Fast Lane promo. We used a cityscape background with a race car moving at adrenaline-pumping speed, with a pink-neon hue colouring the fonts, roads, and lighting shown for a more feminine appeal.