AFRICA MAGIC REBRAND

•

Africa Magic Rebrand

Africa’s real splendor lies in its diversity – both in its people and in its nature. This dynamic concept focuses on the sum of its parts, combining a unified whole: each unique in its own right while forming a great union.This is executed over a number of individual elements with meaning drawn from the African culture, which gives each channel a wholly unique feel whilst still having the strong logo binding it together throughout.

Heart beat of Africa

The re-brand is aimed to celebrate Africa in its diversity, culture, people, nature and landscape in modern aesthetics. The Facelift on the Mother brand logo and Channel Imaging is to ensure that Africa Magic is seen as a fresh, rejuvenated, vibrant, young and urban brand by our viewers. The new pay-off line is reflective of Africa Magic’s strategy, to not only bring viewers the best of local programming available across Africa, but also to be able to bring them all the content that interests them, irrespective on the continent of its origin. Entertainment Loved by Africa.

Role: Creative Direction, Concept, Project Lead, Design, 3D

The Corporate logo

The new logo is born as a result of thoughtful craft, based on the Africa Magic initials A and M. The logo is the main centrepiece and an essential ingredient of the Africa Magic brand. The shape of the AM” has been carefully and geometrically constructed in order to ensure the logo is both well proportioned and carefully balanced.

Logo design process

Channel Logos

Channel Idents

AM Showcase

Africa Magic Showcase

Africa Magic Urban

Africa Magic Family

Africa Magic Music

Africa Magic World

Africa Magic Igbo

Africa Magic Hausa

Africa Magic Yoruba

Brand System

African Magic Showcase

African Magic Epic

African Magic Urban

African Magic Family

African Magic World

African Magic Yoruba

African Magic Hausa

African Magic Igbo

Genre Bumper

Brand Guidelines

To ensure consistent through out the Africa Magic channels, we produced a comprehensive guideline on each element application, such as logo, colour, and the visual language.