• Add to Collection
  • About

    About

    The National Football League (NFL) and the Fashion Institute of Technology (FIT) partnered more than eight months ago to challenge students minor… Read More
    The National Football League (NFL) and the Fashion Institute of Technology (FIT) partnered more than eight months ago to challenge students minoring in Creative Technology to reimagine all of the NFL team identities, including artwork and graphics inspired by the teams’ logos and fan cultures. The new graphic elements and branding treatments will be used on NFL merchandise. Read Less
    Published:
Team Blitz’s design was inspired by one of the most iconic motions in sports, the spiral of a football flying through the air. In this system, each football team is identified through a combination of team colors, stripe designs assigned to the two conferences, and a unique shape designated to each of the four divisions. It is an elegant design solution both conceptually and visually.

Team Members: Jessica Williamson, Daphne Lee, Shruti Upadhyay, Michelle Dines​​​​​​​