This was a rebranding for Inventory Sales, a company who specializes in manufactored parts, tools, and accessories (http://www.inventorysales.com). For the logo I wanted to simplify it drastically as the original logo had too much going on. After many designs I decided to go with the Futura typeface, screw icon, and rounded shape that encloses the logo. Because they originally used red and black in their logo I decided to keep that in order to express passion, sophistication, and professionalism in their company. I also included a quick mock-up of stationary and business cards to put it into physcial context.