BUTTS ON BIKES
The Butts on Bikes campaign was created to encourage younger people and potential new riders to take the plunge and start riding, while also raising awareness on Honda’s entry sport CBR300R and CB300F motorcycles. Honda's existing "Learn to Ride" initiative would also be utilized within the campaign to further help and encourage newer riders towards licensing and ultimately purchasing.
Social media channels where younger people live online, namely Facebook, YouTube, Twitter, and Instagram were utilized to deliver our message. Additionally, branded page takeovers, email blasts, and web/rich media banners were created to fully support the campaign. It would prove to be a great success, with the CBR range becoming among the best selling bikes of the year, along with creating high rates of interaction and dialog with Honda's audiences online.
Video
Landing Page
Social posts
Twitter posts
Instagram Post
Facebook Post
Branded Page Takeover
Email
Movie magic in the making
