• Add to Collection
  • About

    About

    Leveraging event sponsorship with kickass promotions An integrated campaign to leverage James Boag’s association with the Australian F1 Grand P… Read More
    Leveraging event sponsorship with kickass promotions An integrated campaign to leverage James Boag’s association with the Australian F1 Grand Prix. POS in bars and bottleshops promoted gifts with purchase and a chance to win VIP access to the GP to encourage trial and brand switching. Press ads in the Herald Sun were used to drive traffic into pubs and bars on race day by offering readers a free James Boag’s for supporting local hero, Mark Webber. Read Less
    Published:

  
An integrated campaign to leverage James Boag’s association with the Australian F1 Grand Prix. POS in bars and bottleshops promoted gifts with purchase and a chance to win VIP access to the GP to encourage trial and brand switching. Press ads in the Herald Sun were used to drive traffic into pubs and bars on race day by offering readers a free James Boag’s for supporting local hero, Mark Webber.