Breaking category and getting more attention
In a cluttered space full of jingles and condescending, burnt out actors, we were tasked with recapturing a premium window covering brand's market leadership. We refreshed their brand's identity and tone of voice to create a stronger point of difference. We then created a category-breaking campaign which focused on key products to boost brand awareness and sales enquiries across retail network.
In a cluttered space full of jingles and condescending, burnt out actors, we were tasked with recapturing a premium window covering brand's market leadership. We refreshed their brand's identity and tone of voice to create a stronger point of difference. We then created a category-breaking campaign which focused on key products to boost brand awareness and sales enquiries across retail network.
