This is a campaign book that I designed for a course I took at Grand Valley State University. Together, a team and I came up with a full advertising campaign to help inform and influence people to take part in the Muskegon Home Garden and DIY show. We came up with the most effective campaign we could be figuring out our targeted audience and researching those consumers to best utilize the touchpoint they desire. I then designed a logo and rebranded the show itself to appeal more to the consumers needs. After the campaign planning was finished, I put together this campaign book using the adobe creative suite. This project received great reviews not only by students and teachers but the clients as well. Hope you too enjoy!