DAWSON STRATEGIC PLAN
I had the pleasure to work with the communications department at Dawson College to develop a strategic plan that would appeal to the new generation of students and that would reflect the goals of the college.
It was conceived for a shelf-life of 5 years in order for the design to remain relevant, even at the end of that period. This was achieved by making effective use of white space (to balance the very text-heavy pages), by introducing bold imagery and by making use of colors that speak to Dawson’s identity. The circle has been used as a reoccurring element in different ways to communicate the message of community, goals and the inclusive culture of the college.