Brand IKEA | Agency Wirz Communications AG | Production boutiq AG | Animation Colorbleed
No one knows exactly when the winter leaves and the weather becomes a little more pleasant again. So show the cold weather the warm shoulder and simply make the spring start yourself – at your home. Follow the example of our cute little bee!
For Ikea Switzerland we brought this cute little critter to life. Since our little bee needed to be surrounded by IKEA furniture it was chosen to shoot background plates with live-action footage on top of which we would comp our animated character. In order to make him interact with the (fake) snow rocks were thrown in during the shoot.
There is not that much to a bee and therefore our animators had the challenge to really make this character come to life. By focussing on big body movements we’ve been able to portray its emotions without having to rely on facial expressions.