Project Overview

I took this project on Pro Bono while I was an Interactive Media & Graphic Design student at Minnesota School of Business/Globe College. St. Cloud LaTable is a local nonprofit fundraising event, the board members are not full-time employees of LaTable and are involved in the organization because they have a passion for the organization.

The meetings and project requirements were very relaxed. I was able to guide the process from gathering general information on tone, purpose, to purchasing the domain and hosting, social media integration, Google Analytics, and keeping things to the timeline. The logo and photographs from previous events were provided from the client. 

The homepage was designed with a background image of a table setting. Upon the plate, in a script font (similar to what you might find on a save the date) announce that St. Cloud La Table's 14th Annual LaTaste & Luncheon will be held October 2nd-3rd 2012.

Solution

With minimal content, I decided to keep the container small and gave it the shape similar to a recipe card. I was able to incorporate the table and bracket elements from the logo into the design. Within the brackets you see photos from past events. The squares next to the image is the pagination to change the image.

I added downloadable forms for hosting and sponsoring on the site, which included instructions on how to return the completed forms. Prior to this, all forms were distributed manually by board members of LaTable.